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Ideas & Work


Where I think out loud.

Strategy, money, better decisions and the work that genuinely creates value. I also write about books, audio and what keeps an audience listening.

You will find articles, videos, talks and ideas in development here. Some begin with a business problem. Others begin with something I have noticed and cannot quite leave alone.

Business thinking

Strategy, money and better decisions

Article · 28 August 2026

The future of accountancy is not more reports

Accountants have access to more data, automation and reporting tools than ever. But most business owners do not need another report they struggle to interpret.

Accountancy and advisoryBusiness strategyBetter decisions

Article

18 August 2026

Being busy is not a business model

Why full weeks and flat profit often travel together, and the questions that separate useful work from activity that merely looks like work.

Business strategyProfit and value

Video

4 August 2026

What your figures are actually telling you

A short guide to reading management accounts as a set of business decisions, not a compliance exercise: where profit is being lost and what to check first.

Profit and valueBetter decisions

Talk or workshop

22 July 2026

AI has an answer. But is it any good?

Producing more is getting easier. Knowing what is good, and what actually matters, is getting more valuable.

AI and human judgementBetter decisions

Books, audio and audiences

What keeps an audience listening

Analysis or review

11 August 2026

Make your audiobook easier to follow, finish and recommend

What thousands of hours of listening have taught me about viewpoint changes, character voices and the production decisions that affect whether listeners finish, review and recommend an audiobook.

Stories, books and audioAudiences and communication

Working on something these ideas touch?

Tell me what you’re trying to solve

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